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The RIGHT Way To WRITE Articles


As a follow up to my previous article on the WRONG way to write articles (see link at the end), this article shows you the RIGHT way to write articles.

As you no doubt already know, writing articles is probably the most effective way to promote your web site - by writing your article in the RIGHT way, you maximize the results you can achieve from your article submissions. With your article published on heaps of web sites, and in several ezines, it's enough to set your traffic counter spinning.

So, presuming you have read the previous article, and that you don't give the publishers something they do not want, you are on the right track - they will look at your article, and they may publish it. But how can you further maximize both your chances of publication, and the results you can then achieve once it is published?

1. Provide A Link To Your Web Site In Your Resource Box

This point is, for some reason, strangely missed by some article writers - without a link to your site in your resource box, you are unlikely to get much benefit from your published article.

Just writing your name, or your company name, in your resource box may bring some name or brand recognition over time, but you will be missing out on the major benefits that article submissions can bring you.

What you need is to provide a full link to your web site that interested readers of the article can click on - this will bring targeted traffic direct to your web site. It doesn't mean you need to include any HTML (generally, never include HTML in your articles), you just need the URL, or web address, of your web site, starting with 'http://' - publishers will turn that into a proper link when your article is published on web sites, and in text-based emails, it will automatically turn into a clickable link in the vast majority of email-reading software such as Outlook.

It's also a good idea not to add a full stop to the end of your link - occasionally this can make the URL inactive if your article is sent via email, or it is published on a web site that auto-publishes articles.

I've also found it is best just to include the one link in your resource box. Many publishers don't like more than one, and if you do get published, more than one link can confuse the readership simply by giving them too many choices - and so diminish the amount of targeted traffic you can then receive.

2. Use The Resource Box To Promote Your Site

This doesn't mean you should overly-hype your resource box, or laden it with advert-speak, but you do want people to click through, don't you? Tell them clearly and succinctly, and without hype, how your site will benefit them if they click through, and then tell them to click through.

3. Make Your Article Original, Factual And Informative

Publishers are generally looking for informative, factual articles that will interest and benefit their readership through the information it shares.

They are also looking for originality, and will likely sift through articles containing the same old topics to find an article that contains a certain spark of original thought. Remember, they are looking for high quality articles that will stimulate their readership - if you can't provide that, they won't publish your article.

Can you provide a new slant on an old topic; some new timely and relevant information; a twist on an accepted concept? Is your article thought-provoking, or just churning out the same old, same old?

4. Treat Your Article Title As A Headline

In the same way that a headline on a sales page is crucial for your conversion rate, and the subject of an email has a huge effect on the open rate, the title of your article is critically important if you want publishers to publish it, and people to read it and from there follow through to your site.

Make your title interesting and enticing, and your results will improve dramatically. For example, 'The Top Ten Little-Known Ways To Improve Your Online Sales', will achieve much better results than 'Improving Online Sales'.

Often a good approach to article writing is to start with the headline first, and once you've got that right, write the article to fit the headline.

5. Write It, Then RIGHT It

An article will often vastly improve if you leave it alone a while after the first draft. Go back to it after at least a day or two, and read through it - you will be amazed at how much you can improve it.

Apart from spotting spelling mistakes, you will likely notice parts of the article that do not read well and that you can improve. Spending a few minutes doing this will vastly increase the likelihood of your article being published, and improve your results immeasurably.

By following these tips, you can turn an average quality article into one of high quality that publishers will be eager to publish, and that readers will enjoy reading - the end result for you is a marked improvement in the levels of targeted traffic that your article attracts to your web site.

Copyright 2005 Steve Shaw

Steve Shaw provides systems and software for effective e-marketing. For more helpful tips, and information on the popular free 'Write Articles For Profit' course, read the previous companion article 'The WRONG Way To WRITE Articles': http://submityourarticle.com/a.php?a=963


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNETAQycHjYFGX5jjjUMh84ZEf-9mQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.statesman.com/news/news/local/bodies-by-design-mistakes-to-avoid-in-your-weight-/ngq8K/bBodies By Design: Mistakes to avoid in your bweight-loss/b journey/b/abr /font size=-1bfont color=#6f6f6fAustin American-Statesman/font/b/fontbr /font size=-1Until you conquer this fear, your bweight loss/b efforts will be blocked by self-sabotage. Professional speaker and author Anthony Robbins has outlined three specific beliefs that you must have in order to conquer your fear and instantly create a lasting b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dtVLfaIFOxt4tKMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFwJ7T5684ZsV-EA_9d2gzuV-wJRAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778571836174amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://news.yahoo.com/weight-loss-supplement-linked-liver-failure-case-144616630.htmlbbWeight-Loss/b Supplement Linked to Liver Failure Case/b/abr /font size=-1bfont color=#6f6f6fYahoo News/font/b/fontbr /font size=-1A healthy 35-year-old woman who took a bweight-loss/b supplement developed liver failure, and needed a liver transplant, according to a new report of her case. The woman took three Saba Appetite Control and Energy (ACE) pills within two days, and twonbsp;.../fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dJu4sksMt5EQtlMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGjINtldvqTQo8dR7UYfOjKnDO0twamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778570996229amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://currentincarmel.com/group-offer-free-weight-loss-helpimg src=//t0.gstatic.com/images?q=tbn:ANd9GcT08nl3V6cp2hfHVPuYiSyc6u1UKSDPRly56RuAGc2kp3x1k2hOzabSy3L--rIaFnIBNuFrjAn4 alt= border=1 width=80 height=80 /br /font size=-2Current in Carmel/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHedENBoAiP7xX5VHx_AH6jplRqMgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778570996229amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.spokesman.com/stories/2014/jul/29/group-work/bTOPS offers bweight-loss/b support/b/abr /font size=-1bfont color=#6f6f6fThe Spokesman Review/font/b/fontbr /font size=-1Near the top of every TOPS meeting, there#39;s a bweight-loss/b roll call. Or weight gain or weight maintenance, depending on what kind of week the member had. At one such gathering last week in north Spokane, women who reported losses received cheers andnbsp;.../fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGjINtldvqTQo8dR7UYfOjKnDO0twamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778570996229amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://currentincarmel.com/group-offer-free-weight-loss-helpGroup offer free bweight-loss/b help/afont size=-1 color=#6f6f6fnobrCurrent in Carmel/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEJNEdzAVPn2J9_IAC4xz0GM3Aicwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778570996229amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.morrowcountysentinel.com/news/news/50048228/Tops-members-attend-International-Recognition-DaysTops members attend International Recognition Days/afont size=-1 color=#6f6f6fnobrMorrow County Sentinel/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dW4kJhKEVyCg7sMunwrUYxVsjCvyMamp;authuser=0amp;ned=usnobrball 5 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHT7Setzior7hbTyIi-83Aw2tpSGgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://dailydigestnews.com/2014/07/chris-pratt-talks-weight-loss-for-guardians-of-the-galaxy/img src=//t0.gstatic.com/images?q=tbn:ANd9GcQMSkjEzB6yHhncNYO79OTq2XjZQGZgWMhLctxnjYDw3DQeVNBJ_WTR_bkrfmG2dVWf8oSkJfQ alt= border=1 width=80 height=80 /br /font size=-2Daily Digest/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNG-2BCuIPPZBEB6BYD6-ohmpMDB0wamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.celebuzz.com/2014-07-30/chris-pratt-talks-dramatic-guardians-of-the-galaxy-weight-loss-on-letterman/bChris Pratt Talks Dramatic #39;Guardians of the Galaxy#39; bWeight Loss/b on Letterman/b/abr /font size=-1bfont color=#6f6f6fCelebuzz/font/b/fontbr /font size=-1He talked about his dramatic bweight loss/b and his new shredded body that he acquired for his roles in Zero Dark Thirty and Guardians of the Galaxy. Here#39;s what Pratt had to say to David Letterman when told he seems like a guy who takes care of himself b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFTDKPCMcVF_Kczb7HRQO5oosGLzwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.thewrap.com/chris-pratt-talks-dramatic-weight-loss-for-guardians-of-the-galaxy-video/Chris Pratt Talks Dramatic bWeight Loss/b for #39;Guardians of the Galaxy#39; (Video)/afont size=-1 color=#6f6f6fnobrTheWrap/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHGBm1yR34DK8qIMUTjMuFeLf0wMgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://uproxx.com/tv/2014/07/chris-pratt-cant-keep-his-numbers-straight-when-talking-about-his-amazing-weight-loss/Chris Pratt Can#39;t Keep His Numbers Straight When Talking About His Amazing b.../b/afont size=-1 color=#6f6f6fnobrUproxx/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHT7Setzior7hbTyIi-83Aw2tpSGgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://dailydigestnews.com/2014/07/chris-pratt-talks-weight-loss-for-guardians-of-the-galaxy/Chris Pratt: bWeight-loss/b for Guardians of the Galaxy was like being on #39;The b.../b/afont size=-1 color=#6f6f6fnobrDaily Digest/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGgqXdnyyeCM0ySvf0OuPQIU578LAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.designntrend.com/articles/17335/20140729/chris-pratt-complains-about-gotg-workout-talks-being-fat-weight-loss.htmnobrDesign Trend/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNG4FW-KoYstcOJ0fbXlslCHj5fLHQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778567912868amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.kdramastars.com/articles/30385/20140726/guardians-galaxy-actor-chris-pratt-responds-fans-question-weight-loss.htmnobrKDramaStars/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d7zhzVhHGp_Mq2MacCEbBFRnVphJMamp;authuser=0amp;ned=usnobrball 1,102 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGt5HbyoOaGuKHJ5T-1VWBQchnLUQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778570313789amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.app.com/story/getpublished/2014/07/28/weight-loss-surgery-changing-lives/13286545/bbWeight loss/b surgery changing lives/b/abr /font size=-1bfont color=#6f6f6fAsbury Park Press/font/b/fontbr /font size=-1The bariatric program at Ocean Medical Center is championed by Anil Pahuja, M.D. and James Pasquariello, M.D., board-certified surgeons who specialize in bweight loss/b surgery and minimally invasive surgery. These experienced surgeons perform gastricnbsp;.../fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=drX78qgVu9oCiuMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEY--r3p4maHRons-Ysxa7HQlkQgwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=qUPZU9jEJcrRggeyg4DwDwamp;url=http://www.syracuse.com/orangefootball/index.ssf/2014/07/wayne_williams_weight_loss_photos.htmlbSyracuse football DL Wayne Williams posts telling before and after bweight loss/b b.../b/b/abr /font size=-1bfont color=#6f6f6fThe Post-Standard/font/b/fontbr /font size=-1On Tuesday, Williams posted before and after photos of his bweight loss/b (shown above). It#39;s unclear exactly how much weight he has lost as SU Athletics has limited Williams#39; media availability this summer to allow him to focus on adjusting to the b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dP-FDnD_b-NK79Mamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

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