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How to Schedule a Book Signing


How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?

Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?

Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign.

A book signing or reading is a bookstore event that features you and your latest book. This is your opportunity to meet potential buyers face to face. Plus it adds a personal touch to your promotion efforts. Many customers may feel more motivated to purchase a copy of your book if they hear it explained or read from your point of view. And the opportunity to get a copy signed by the author doesn't hurt, either!

Independent book stores and larger chain retailers both organize book signings. Your chances for finalizing an appearance are greater with the independents. They have to compete with larger chains and are therefore more willing to support local authors. In order to pinpoint potential book stores, check your local newspapers or see if book retailers in your area offer a "calendar of events" or post upcoming events on a public bulletin board.

By asking around for the owner of the store or the communications manager you can typically find the appropriate person with whom to discuss your event. In many cases, both the large and small retailers will have their events planned weeks or even months in advance. Plan early.

When you have a list of people and/or stores you plan on contacting, prepare your pitch. Have a small script that outlines what your book is about and why people would be interested in meeting you or reading the book. The store manager or PR person will most likely ask. If your subject matter is timely, all the better! Remember, this is the point during which the store manager or book buyer will be screening your presentation skills, either over the phone or in person. If they are not captivated by your presentation, they will have very little faith in your ability to captivate a crowd. Be extroverted and dynamic.

It also helps to be concise. Understand that these are busy people. You want to sell them on your event fast. Have your press release and/or sell sheet ready. It's helpful in case they ask for a copy or if they ask about specific information about the book. They may want to know the retail price, the retail margin, and the ISBN number immediately so they can order a review copy themselves prior to deciding. Advise them of the publication date after which they can order the book wholesale through the Ingram or Baker & Taylor databases, or retail from your own webpage address. Provide them with your URL. They might be impressed enough by your initial marketing initiatives to go forward with the book signing.

Offer to help them with promotion. Especially if you're targeting smaller book stores, they will be more interested in offering to host an event if they know you will be absorbing some of the burden of marketing it. Tell them all your friends and family will be attending the event (and then make sure to invite your friends and family!), and if it's within the scope of your marketing budget, offer to advertise in the local paper at your expense. Remember, the easier it is for the book store, the more likely they'll say yes.

Follow-up with prospective book stores who have not confirmed dates. Selling yourself and your book is a number's game, and as any salesperson will tell you, the amount of contact is directly proportionate to the amount of sales. So be persistent without being annoying. If, after three or four unsuccessful attempts with a particular store or person, move on to another prospect.

Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHseVhBq-ieJyi0ZgZxz4FmG3Azrgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778640556147amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.natlawreview.com/article/ftc-takes-action-against-unsubstantiated-caffeine-infused-shapewear-weight-loss-claibFTC Takes Action Against Unsubstantiated Caffeine-Infused Shapewear bWeight/b b.../b/b/abr /font size=-1bfont color=#6f6f6fThe National Law Review/font/b/fontbr /font size=-1This is yet another reminder that any claims made in advertisements or marketing materials as to bweight-loss/b, fat-loss or cellulite elimination must be substantiated by a scientific study or the manufacturer may face an FTC action and potentially b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d11W2v-nHZbftGMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGcISwL_nlfotT8b9f4BFR8-W-5Mwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778638977446amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.designntrend.com/articles/22806/20141024/weight-loss-surgery-cause-severe-headaches.htmimg src=//t1.gstatic.com/images?q=tbn:ANd9GcQVpv1ytQxh5GVtE-oZS6Ek4ieQPrHmyMPQN8OnAiOug9aSpgPZoXRZ5R10aLICu3HFxKt0oU9P alt= border=1 width=80 height=80 /br /font size=-2Design Trend/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEyzIaITmUgKzX88v5L8GM9bfwhPAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778638977446amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.latimes.com/science/sciencenow/la-sci-sn-headache-weightloss-surgery-20141023-story.htmlbHeadache condition linked to bweight-loss/b surgery/b/abr /font size=-1bfont color=#6f6f6fLos Angeles Times/font/b/fontbr /font size=-1By reshaping the gastrointestinal tract, bariatric surgery appears to set in motion a cascade of physiological changes -- most obviously bweight loss/b. But a new study suggests that such surgery may also be linked, in rare cases, to a headache condition b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGcISwL_nlfotT8b9f4BFR8-W-5Mwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778638977446amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.designntrend.com/articles/22806/20141024/weight-loss-surgery-cause-severe-headaches.htmbWeight Loss/b Surgery May Cause Some Severe Headaches/afont size=-1 color=#6f6f6fnobrDesign Trend/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNE5NqYeK8EzHrPNVXcQdAcbYi5yoAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778638977446amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.webmd.com/diet/weight-loss-surgery/news/20141022/weight-loss-surgery-may-raise-risk-of-severe-headaches-scientists-reportbWeight-Loss/b Surgery and Risk of Severe Headaches/afont size=-1 color=#6f6f6fnobrWebMD/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEiHgEBHQD_NOHfhUS4PHfjOyIi0gamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778638977446amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.techtimes.com/articles/18509/20141023/weight-loss-surgery-linked-to-risk-of-severe-headaches-study.htmbWeight loss/b surgery linked to risk of severe headaches: Study/afont size=-1 color=#6f6f6fnobrTech Times/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHyyHxE-oJqaYKuCHrvwg4JczqJNAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778638977446amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://time.com/3529597/headaches-weight-loss-surgery/nobrTIME/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dOU_wIz112VUtzM3EVj_O1cR_sVnMamp;authuser=0amp;ned=usnobrball 38 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEFWkhTdW-y5KF6AB-dbd5xaygy4Aamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778639326582amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://bringmethenews.com/2014/10/23/rethinking-weight-loss-all-calories-are-not-created-equal/img src=//t1.gstatic.com/images?q=tbn:ANd9GcRZx0LE_ryA4ZSemsYNzV53pTQK4i1jZtdboM1IM6HmOf6SHgkQ71KDGYO4jybgpHwoTNrg6fnp alt= border=1 width=80 height=80 /br /font size=-2Rick Kupchellas BringMeTheNews/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEFWkhTdW-y5KF6AB-dbd5xaygy4Aamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778639326582amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://bringmethenews.com/2014/10/23/rethinking-weight-loss-all-calories-are-not-created-equal/bNew study re-examines gradual vs. rapid bweight loss/b/b/abr /font size=-1bfont color=#6f6f6fRick Kupchellas BringMeTheNews/font/b/fontbr /font size=-1In recent years, the prevailing wisdom about maintaining bweight loss/b has been that a slower, steadier approach to dropping pounds is the best way to keep that weight off. But now a new study published in The Lancet Diabetes and Endocrinology isnbsp;.../fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEfwWllZytrxaHrDdHW6mm6XLGXVgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778639326582amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://wwlp.com/2014/10/23/nancy-dell-slow-vs-fast-weight-loss-carbs-in-morning-or-night/Nancy Dell: Slow vs. fast bweight loss/b; Carbs in morning or night/afont size=-1 color=#6f6f6fnobrwwlp.com/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNG3awOmfQcF7BX-l-93XpH3HLNqmgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778639326582amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://blog.seattlepi.com/timigustafsonrd/2014/10/23/for-lasting-weight-loss-go-fast-or-slow/For Lasting bWeight Loss/b, Go Fast or Slow?/afont size=-1 color=#6f6f6fnobrseattlepi.com (blog)/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEdynwk5nWo63Zc6qmX4JeQMhmbUQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778639326582amp;ei=Yg5LVOHQLoqTggeV_oDICwamp;url=http://www.asianscientist.com/2014/10/health-medicine/slow-steady-win-weight-loss-race/Slow amp; Steady Does Not Win bWeight Loss/b Race/afont size=-1 color=#6f6f6fnobrAsian Scientist Magazine/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dpKzRsi_kgK3a1Mnrxz_gn8l1BzbMamp;authuser=0amp;ned=usnobrball 7 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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