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How to Schedule a Book Signing


How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?

Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up?

Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign.

A book signing or reading is a bookstore event that features you and your latest book. This is your opportunity to meet potential buyers face to face. Plus it adds a personal touch to your promotion efforts. Many customers may feel more motivated to purchase a copy of your book if they hear it explained or read from your point of view. And the opportunity to get a copy signed by the author doesn't hurt, either!

Independent book stores and larger chain retailers both organize book signings. Your chances for finalizing an appearance are greater with the independents. They have to compete with larger chains and are therefore more willing to support local authors. In order to pinpoint potential book stores, check your local newspapers or see if book retailers in your area offer a "calendar of events" or post upcoming events on a public bulletin board.

By asking around for the owner of the store or the communications manager you can typically find the appropriate person with whom to discuss your event. In many cases, both the large and small retailers will have their events planned weeks or even months in advance. Plan early.

When you have a list of people and/or stores you plan on contacting, prepare your pitch. Have a small script that outlines what your book is about and why people would be interested in meeting you or reading the book. The store manager or PR person will most likely ask. If your subject matter is timely, all the better! Remember, this is the point during which the store manager or book buyer will be screening your presentation skills, either over the phone or in person. If they are not captivated by your presentation, they will have very little faith in your ability to captivate a crowd. Be extroverted and dynamic.

It also helps to be concise. Understand that these are busy people. You want to sell them on your event fast. Have your press release and/or sell sheet ready. It's helpful in case they ask for a copy or if they ask about specific information about the book. They may want to know the retail price, the retail margin, and the ISBN number immediately so they can order a review copy themselves prior to deciding. Advise them of the publication date after which they can order the book wholesale through the Ingram or Baker & Taylor databases, or retail from your own webpage address. Provide them with your URL. They might be impressed enough by your initial marketing initiatives to go forward with the book signing.

Offer to help them with promotion. Especially if you're targeting smaller book stores, they will be more interested in offering to host an event if they know you will be absorbing some of the burden of marketing it. Tell them all your friends and family will be attending the event (and then make sure to invite your friends and family!), and if it's within the scope of your marketing budget, offer to advertise in the local paper at your expense. Remember, the easier it is for the book store, the more likely they'll say yes.

Follow-up with prospective book stores who have not confirmed dates. Selling yourself and your book is a number's game, and as any salesperson will tell you, the amount of contact is directly proportionate to the amount of sales. So be persistent without being annoying. If, after three or four unsuccessful attempts with a particular store or person, move on to another prospect.

Brent Sampson is the President & CEO of Outskirts Press Publishing at OutskirtsPress.com and author of Publishing Gems: Insider Information for the Self-Publishing Writer. Information at http://outskirtspress.com/publishinggems


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGYmcg5L9QMrbKnm077HPGe9NhfYAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://hollywoodlife.com/2015/05/26/melissa-mccarthy-weight-loss-spy-premiere-berlin-pics/img src=//t0.gstatic.com/images?q=tbn:ANd9GcQWkYBA21aCZZW6Aqcpx7ZhYJhiqQSTHposvg3FKWdRaj6pQ_kOCDYBo28FrGQ4MyMl3aFnFfQ alt= border=1 width=80 height=80brfont size=-2Hollywood Life/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGYmcg5L9QMrbKnm077HPGe9NhfYAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://hollywoodlife.com/2015/05/26/melissa-mccarthy-weight-loss-spy-premiere-berlin-pics/bMelissa McCarthy Drops Over 50 Lbs, Looks Glam In #39;Spy#39; Red Carpet Pics/b/abrfont size=-1bfont color=#6f6f6fHollywood Life/font/b/fontbrfont size=-1Melissa looked gorgeous at the Berlin premiere of her new movie, #39;Spy.#39; Can you believe that in the past year she has lost a reported 50 pounds? We think she looks incredible! Melissa McCarthy is on a roll! The hilarious actress is shrinking before our b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNE3YTB9zHGwfNz9tVCCKLSbW9GvoQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.hollywoodtake.com/melissa-mccarthys-weight-loss-wows-fans-new-and-after-photos-and-interview-show-she-has-83076Melissa McCarthy#39;s bWeight Loss/b Wows Fans! New Before And After Photos And b.../b/afont size=-1 color=#6f6f6fnobrHollywood Take/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGPCOaFYzFNSCxTSZjdE3_gPCK8VAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.inquisitr.com/2120093/melissa-mccarthy-premiere-stuns-after-low-carb-diet-weight-loss-as-spy-actress-starts-fashion-line-video/Melissa McCarthy Premiere Stuns After Low-Carb Diet bWeight Loss/b As #39;Spy b.../b/afont size=-1 color=#6f6f6fnobrThe Inquisitr/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGrWcu5skmGynWbzyjI-EwOKSGFzQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.celebrityhealthfitness.com/27921/melissa-mccarthys-50-pound-weight-loss-wows-spy-premiere-melissas-low-carb-diet/Melissa McCarthy bWeight Loss/b Wows #39;Spy#39; Premiere: Melissa Lost 50 Pounds b.../b/afont size=-1 color=#6f6f6fnobrCelebrity Health Fitness (blog)/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHdTxnG7qxRVtXmow8b1EB-cAj7nQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.lifeandstylemag.com/posts/tk-59185nobrLife Style Weekly/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGRyfcCTAZzcrpa7JgsNj1zV1rZdwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://perezhilton.com/cocoperez/2015-05-26-melissa-mccarthy-spy-germany-premierenobrPerezHilton.com/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF88DE5ICeHufIac6TB_dCyV40VPwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778854396564amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.examiner.com/article/melissa-mccarthy-plans-clothing-line-after-50-pound-low-carb-diet-weight-lossnobrExaminer.com/nobr/a/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dRi3fzRWqC2-HpMMyXLPAN4ctKJMMamp;authuser=0amp;ned=usnobrball 42 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHNc3e8lkL7hEKC6q_8D84KrMleiAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778856282356amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.ifallsjournal.com/news/business/falls-residents-can-see-weight-loss-doctor/article_0f0b1061-f556-529d-b372-fc7a9d4b585c.htmlimg src=//t1.gstatic.com/images?q=tbn:ANd9GcQOTIrI0inRaEMFbMHG6MRt5QvDPDwmp51Hw9770yg_yIz2R2-1bVBeHMlaeMH9lNWIofYqz64 alt= border=1 width=80 height=80brfont size=-2International Falls Journal/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHNc3e8lkL7hEKC6q_8D84KrMleiAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778856282356amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.ifallsjournal.com/news/business/falls-residents-can-see-weight-loss-doctor/article_0f0b1061-f556-529d-b372-fc7a9d4b585c.htmlbFalls residents can see bweight loss/b doctor/b/abrfont size=-1bfont color=#6f6f6fInternational Falls Journal/font/b/fontbrfont size=-1Now he#39;s devoting all his time to bweight-loss/b patients and reaching out across three states through telehealth. Telehealth uses computer and video technology to connect Essentia Health physicians with patients. It allows patients to interact in real b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNG8tbQwLOxeafSELvFR3JGCXYJi3Aamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778856282356amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.virginiamn.com/news/local/doctor-s-lifestyle-focuses-on-nutrition-weight-loss/article_910a7f80-041f-11e5-b54a-c7c01dadbd4c.htmlDoctor#39;s lifestyle focuses on nutrition, bweight loss/b/afont size=-1 color=#6f6f6fnobrMesabi Daily News/nobr/font/fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dAtlBBW_2lja6nMBqFZEQ9grHn8KMamp;authuser=0amp;ned=usnobrball 2 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEVYIWsyK3bzJACN5uNzWYpnPaEQwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855004151amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.wpbf.com/news/boca-raton-man-wins-big-in-weight-loss-challenge/33224960img src=//t2.gstatic.com/images?q=tbn:ANd9GcSj98xpuiHjtrwoz56VqmJBlYutL4CM3IKTer8ld8lVbA03L-N_LgaQRWuhZ2H_8EkgKH6tf2Q alt= border=1 width=80 height=80brfont size=-2WPBF West Palm Beach/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEVYIWsyK3bzJACN5uNzWYpnPaEQwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855004151amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.wpbf.com/news/boca-raton-man-wins-big-in-weight-loss-challenge/33224960bBoca Raton man wins big in bweight loss/b challenge/b/abrfont size=-1bfont color=#6f6f6fWPBF West Palm Beach/font/b/fontbrfont size=-1He#39;s the winner of a 10-week bweight loss/b challenge. Click here to watch report. Dunlea and 11 other contestants paid $1,500 each to join the challenge. They said it motivated them to keep working out and eating healthy. In the end, Dunlea won after he b.../b/fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dDNz5ktynXFB1OMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF6EnLAEqAHtYPyJS2d3OxuVg86Bwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.stylebistro.com/Health%2BDiet%2BFitness/articles/QJ6qvobjWbO/Haven%2Bt%2BSeen%2BWeightloss%2BProgram%2BLike%2BBeforeimg src=//t2.gstatic.com/images?q=tbn:ANd9GcT1tSwBs6gax388H4FUz_TZ40QdSNzfHZB6S1_v7-AAGYKTTbvAQmmXlwurVV-ZyaYO57gYvbp6 alt= border=1 width=80 height=80brfont size=-2StyleBistro/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF6EnLAEqAHtYPyJS2d3OxuVg86Bwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://www.stylebistro.com/Health%2BDiet%2BFitness/articles/QJ6qvobjWbO/Haven%2Bt%2BSeen%2BWeightloss%2BProgram%2BLike%2BBeforebYou Haven#39;t Seen a bWeightloss/b Program Like This Before/b/abrfont size=-1bfont color=#6f6f6fStyleBistro/font/b/fontbrfont size=-1These days, tracking nutrition and health on your smartphone is nothing new. It has helped users achieve goals by constantly being accessible where they look most—their phones. From experience, however, I can tell you that the process of food and b.../b/fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d80uke16In_SWzMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEp97jsMcAN3Fv4wUNcmsY9Fp5TtQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://fox17online.com/2015/05/26/skin-envy-weight-loss-center-2/img src=//t2.gstatic.com/images?q=tbn:ANd9GcQG5EP2xB4Jha1M3qPxrsKa51DJbHXTZcyzrvlh4dqTzZJ3qJbIqeDk2N4XvYAM5pZqb9zkQNU alt= border=1 width=80 height=80brfont size=-2Fox17/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEp97jsMcAN3Fv4wUNcmsY9Fp5TtQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=GXNlVdDBGY3D3QGbxIKwBwamp;url=http://fox17online.com/2015/05/26/skin-envy-weight-loss-center-2/bSkin Envy bWeight Loss/b Center/b/abrfont size=-1bfont color=#6f6f6fFox17/font/b/fontbrfont size=-1Stephanie Davison from Skin Envy stopped by to talk to us about injections to help with bweight loss/b. Skin Envy specializes in helping people lose stubborn fat, cellulite, and stretch marks with their Mesotherapy treatments. They also offer HCG b.../b/fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dXVofpwL848-jTMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

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