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Proofreading for Profits


How to avoid mistakes that undermine your credibility

You're probably already familiar with the spell checker built into your software. Some work automatically as you type, others only run when you activate them.

Spell checking is just the start of your proofreading tasks. Don't let simple grammatical errors, or text omissions, sabotage your message. Here are some things to check for that go beyond the capabilities of your software program's spell checker.

But, spell checkers are not infallible! Know what yours checks-and what it doesn't check. Does it check text imported from other programs? Does it flag words containing numbers?

Spell check limitations

Monitor your spell checker's recommendations. Make sure each suggested replacement is a correctly spelled version of the original word, and not an inappropriate substitution. Double-check the spelling of proper nouns and industry-specific terms. Use care adding them to your custom spell check dictionary, or they will be misspelled forever!

Grammatical errors

Watch for homonyms-correctly spelled, but misused words-such as to, two, and too, or affect and effect. Most spell checkers are not context sensitive. Watch for singular nouns paired with plural verbs, and vice versa. Make sure you have used correct punctuation, like Em dashes (-) to indicate duration, instead of two hyphens (- -).

Check all dates, times, prices

Have someone else verify dates, times, and prices. It's both costly and embarrassing to send out information that you have to immediately correct. Pay particular attention to numbers. Transposed numbers, i.e., 1,324 instead of 1,234, etc., are very difficult to notice. Before submitting a proposal, posting web content or distributing a newsletter, call telephone numbers, visit web sites and send e-mails and faxes requesting return confirmation.

Make sure you have included all ordering information necessary for recipients to respond. Order your own product, to check autoresponder performance.

Widows and orphans

Check for subheads and the first lines of new paragraphs, isolated at the bottom of a column or page. Ideally, at least two lines of a new paragraph should appear together at the bottom of a column.

Likewise, edit or rewrite to eliminate word or sentence fragments isolated at the top of a new column or page.

Hyphenation

Check that you have not hyphenated headlines and subheads. These look awkward and are hard to read. Make sure body copy has been hyphenated. In justified text, i.e., lines of equal length, hyphenation eliminates awkward word spacing. In flush-left/ragged-right text, (i.e., lines of unequal length), hyphenation eliminates alternating long and short lines.

Double-check hyphenation to make sure that words like "therapist" have not been split into "the rapist." Use non-breaking hyphens to keep proper nouns from hyphenating.

Word breaks

Check that you have used non-breaking spaces to keep first names and last names, or dates, together on one line.

Working links

When creating Adobe Acrobat PDF files, check that all links perform properly. Just because URLs and e-mail addresses appear in blue and are underlined doesn't mean that the links are working properly! Recheck links when you edit your original publication file and create a new PDF.

Updating information

When publishing a newsletter, check that issue date and/or issue number information are correct. Double-check headers, footers, captions, and pull quotes.

Formatting and spacing

Check for correct headline, subhead and body copy text styles. Watch out for short paragraphs that should be formatted as subheads. It's very easy to inadvertently change styles during editing. Watch for extra spaces between words and sentences. It is also easy to inadvertently add unwanted space when copying and pasting text. Use Find and Replace to replace two spaces with one.

Duplicate or missing text

Read text out loud to locate awkward or redundant words and phrases as well as omitted words that your mind inserts because it "knows what you meant." Watch for overflow text in text frames at the ends of articles. Often, hidden text is only indicated by a relatively small icon.

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGa3MSEsCXW7CIOOOUwF7XxbJb_9wamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778571669231amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=http://www.examiner.com/article/low-carb-paleo-diet-can-help-triathletes-aids-weight-loss-and-boosts-staminaimg src=//t3.gstatic.com/images?q=tbn:ANd9GcTTu-3TMLL3xA-298TajUx4BY4G4YtOjke_27_89oc8DeH2VELwe1KWJZuLxaJXEMH256uJkk63 alt= border=1 width=80 height=80 /br /font size=-2Examiner.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF1dmIwgwTbNqUoxO0Jnbba-k0VSgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778571669231amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=http://au.ibtimes.com/articles/561192/20140731/paleo-diet-megan-fox-low-carb-weight.htmbMegan Fox#39;s bWeight Loss/b Aided by Low Carb Paleo Diet: Benefits of the Diet/b/abr /font size=-1bfont color=#6f6f6fInternational Business Times AU/font/b/fontbr /font size=-1Fox#39;s trainer, Harley Pasternak stated that Megan#39;s workouts during her pregnancy helped her speedy post-baby bweight loss/b. quot;We worked out throughout her entire pregnancy. She was a model of health through the whole process,quot; Pasternak said./fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGa3MSEsCXW7CIOOOUwF7XxbJb_9wamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778571669231amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=http://www.examiner.com/article/low-carb-paleo-diet-can-help-triathletes-aids-weight-loss-and-boosts-staminaLow-carb Paleo and ketogenic diets aid triathletes: Boost endurance, bweight loss/b/afont size=-1 color=#6f6f6fnobrExaminer.com/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGid3BCk8TDxrOdL6HHU0GILZcLgAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778571669231amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=http://www.ecanadanow.com/entertainment/2014/07/30/megan-fox-carbs-megan-fox-stays-slim-with-the-paleo-diet/The Paleo diet Megan Fox Carbs/afont size=-1 color=#6f6f6fnobrE Canada Now/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFkbzfwrv59EmiYISf52PA8ippPoAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778571669231amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=https://www.yahoo.com/beauty/the-paleo-diet-does-the-caveman-lifestyle-work-92830939178.htmlThe Paleo Diet: Does the Caveman Lifestyle Work?/afont size=-1 color=#6f6f6fnobrYahoo News/nobr/font/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dLo98qwnOedsisMIk9hPNra0D1JFMamp;authuser=0amp;ned=usnobrball 6 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFaMAe9aZseHCbY5d6h_tOf97viFgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=http://www.huffingtonpost.com/2014/07/30/chris-pratt-guardians-galaxy-weight-loss_n_5634371.htmlbChris Pratt Has The Best Response To Our Culture#39;s Obsession With bWeight Loss/b/b/abr /font size=-1bfont color=#6f6f6fHuffington Post (satire)/font/b/fontbr /font size=-1quot;For this movie, I did have to take care of myself for a while, but that#39;s quickly going to go away.quot; In case you haven#39;t heard -- and at this point in the media blitz, it#39;s hard to imagine you haven#39;t -- Chris Pratt lost quite a bit of weight to play b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dNxBB6Ddkb3kuZMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNETAQycHjYFGX5jjjUMh84ZEf-9mQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=LQvaU-DXAoWsgwfqvoGoBAamp;url=http://www.statesman.com/news/news/local/bodies-by-design-mistakes-to-avoid-in-your-weight-/ngq8K/bBodies By Design: Mistakes to avoid in your bweight-loss/b journey/b/abr /font size=-1bfont color=#6f6f6fAustin American-Statesman/font/b/fontbr /font size=-1Until you conquer this fear, your bweight loss/b efforts will be blocked by self-sabotage. Professional speaker and author Anthony Robbins has outlined three specific beliefs that you must have in order to conquer your fear and instantly create a lasting b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dtVLfaIFOxt4tKMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

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