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Business Writing Tip: Question & Answer Format


Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.

But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:

Question: What's the Q & A format?

Answer: It's a series of questions and answers, used to communicate important information to readers.

Question: Where can a Q & A be used?

Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people.

Question: Why or when would you use this format?

Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.

Question: But don't you need at least two people for this kind of format?

Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers.

Question: Can you give a real-life example?

Answer: Sure. I wrote one to promote my book, A Manager's Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at: http://www.managersguide.com/unique.htm .

Question: Is there anything special about writing a Q & A?

Answer: I think a Q & A can take many forms, but generally I'd recommend that you use a conversational tone if possible. By doing that, you'll embrace the conventional sense of a Q & A, which is a discussion between two people.

Question: Did you write this Q & A by yourself?

Answer: Yes.

Question: And who are you?

Answer:

About The Author

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com

abbottr@managersguide.com


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFrcsLdWsgGmxl684fVf8bE5Czxbgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://hollywoodlife.com/2015/05/27/jeffrey-dean-morgan-weight-loss-texas-rising-greys-anatomy/img src=//t2.gstatic.com/images?q=tbn:ANd9GcRkt9bLM-lacF1AQ-BAUJdIYNAdrL9KNIP30WEAgwUzy_e-WczuXfYL4tr2z7Vr_lCIW01EYb0 alt= border=1 width=80 height=80brfont size=-2Hollywood Life/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFrcsLdWsgGmxl684fVf8bE5Czxbgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://hollywoodlife.com/2015/05/27/jeffrey-dean-morgan-weight-loss-texas-rising-greys-anatomy/bJeffrey Dean Morgan#39;s Scary bWeight Loss/b For New Role — Shocking Pic/b/abrfont size=-1bfont color=#6f6f6fHollywood Life/font/b/fontbrfont size=-1Denny Duquette sure doesn#39;t look like he used to. Yikes! After Jeffrey Dean Morgan lost more than 40 lbs. for a role, the #39;Grey#39;s Anatomy#39; heartthrob looked like he needed to see a doctor! Now, that#39;s dedication. It#39;s also crazy! When Jeffrey Dean b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFKO_VKJrEAD1qFR48lR5Lzq847BAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.examiner.com/article/jeffrey-dean-morgan-weight-loss-morgan-lost-40-pounds-on-tuna-starvation-dietJeffrey Dean Morgan bweight loss/b: Jeffrey lost 40 pounds on starvation tuna diet/afont size=-1 color=#6f6f6fnobrExaminer.com/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFNvGcjdc8bA31qUWgnYaDQCW4RQAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.toofab.com/2015/05/26/jeffrey-dean-morgan-weight-loss-texas-rising/Jeffrey Dean Morgan Lost 40 Pounds for quot;Texas Risingquot; by Eating What?!/afont size=-1 color=#6f6f6fnobrTooFab.com/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGq79nParKJJDd8HFGY7BGbLe0MjAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://perezhilton.com/2015-05-26-jeffrey-dean-morgan-weight-loss-texas-rising-tunaJeffrey Dean Morgan Lost Over 40 Pounds In The #39;Most Unhealthy Way Possible#39;/afont size=-1 color=#6f6f6fnobrPerezHilton.com/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHN7CgiJ1aXvX6bkVsPoGpeeQbb3gamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.eonline.com/news/659902/jeffrey-dean-morgan-lost-40-pounds-for-texas-rising-role-by-living-on-one-can-of-tuna-a-daynobrE! Online/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFWoVBc4c5ovBhMM2n77V-t5B6LaAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778855906873amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://guardianlv.com/2015/05/texas-rising-actor-jeffrey-dean-morgan-lost-40-pounds-for-role-by-eating-tuna/nobrGuardian Liberty Voice/nobr/a/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d2JVjrGDtvxlkTMfOlX5JwHyqd9LMamp;authuser=0amp;ned=usnobrball 12 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEY80R6gfsaL4nwa2KTsnBSF_DeTwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778856126137amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.wptz.com/video/prime-time-what-you-missed/kobe-bryant-and-lakers-help-motivate-weight-loss-contestants/33238284img src=//t2.gstatic.com/images?q=tbn:ANd9GcTOFJnNFHxfdxKklQeXHxmSxGD_M9rfVPBlU0oGf9lPQ3Z3PFljEwJIe4eMkmtU5tZn059RGQc alt= border=1 width=80 height=80brfont size=-2WPTZ The Champlain Valley/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEY80R6gfsaL4nwa2KTsnBSF_DeTwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778856126137amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.wptz.com/video/prime-time-what-you-missed/kobe-bryant-and-lakers-help-motivate-weight-loss-contestants/33238284bKobe Bryant and Lakers Help Motivate #39;bWeight Loss/b#39; Contestants/b/abrfont size=-1bfont color=#6f6f6fWPTZ The Champlain Valley/font/b/fontbrfont size=-1“What You Missed” on ABC: On “Extreme bWeight Loss/b”, identical twins, Robert and Raymond, got the chance of a lifetime when they sat in on a Los Angeles Lakers#39; practice. They got to shoot hoops with a couple of NBA legends and got advice from Kobenbsp;.../fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dRGy0bxpxSjOgwMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF6EnLAEqAHtYPyJS2d3OxuVg86Bwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.stylebistro.com/Health%2BDiet%2BFitness/articles/QJ6qvobjWbO/Haven%2Bt%2BSeen%2BWeightloss%2BProgram%2BLike%2BBeforeimg src=//t2.gstatic.com/images?q=tbn:ANd9GcT1tSwBs6gax388H4FUz_TZ40QdSNzfHZB6S1_v7-AAGYKTTbvAQmmXlwurVV-ZyaYO57gYvbp6 alt= border=1 width=80 height=80brfont size=-2StyleBistro/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF6EnLAEqAHtYPyJS2d3OxuVg86Bwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.stylebistro.com/Health%2BDiet%2BFitness/articles/QJ6qvobjWbO/Haven%2Bt%2BSeen%2BWeightloss%2BProgram%2BLike%2BBeforebYou Haven#39;t Seen a bWeightloss/b Program Like This Before/b/abrfont size=-1bfont color=#6f6f6fStyleBistro/font/b/fontbrfont size=-1These days, tracking nutrition and health on your smartphone is nothing new. It has helped users achieve goals by constantly being accessible where they look most—their phones. From experience, however, I can tell you that the process of food and b.../b/fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d80uke16In_SWzMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFjpjFulrzHqgK7U1_wHXhtnnQEcAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=uuRlVZHuEo-m3AHmiIK4Cgamp;url=http://www.emaxhealth.com/8782/pacemaker-device-weight-loss-makes-newsbPacemaker-like Device for bWeight Loss/b Makes News/b/abrfont size=-1bfont color=#6f6f6feMaxHealth/font/b/fontbrfont size=-1Could a revolutionary new device be the answer for bweight loss/b for many Americans? Here are two news reports that say yes, but with this one caveat to the answer. ABC News recently reported that the biotech company EnteroMedics may have come up withnbsp;.../fontbrfont size=-1 class=p/fontbrfont class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dDXJQ1yBFdvQLlMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

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