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Business Writing Tip: Question & Answer Format


Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.

But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:

Question: What's the Q & A format?

Answer: It's a series of questions and answers, used to communicate important information to readers.

Question: Where can a Q & A be used?

Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people.

Question: Why or when would you use this format?

Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.

Question: But don't you need at least two people for this kind of format?

Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers.

Question: Can you give a real-life example?

Answer: Sure. I wrote one to promote my book, A Manager's Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at: http://www.managersguide.com/unique.htm .

Question: Is there anything special about writing a Q & A?

Answer: I think a Q & A can take many forms, but generally I'd recommend that you use a conversational tone if possible. By doing that, you'll embrace the conventional sense of a Q & A, which is a discussion between two people.

Question: Did you write this Q & A by yourself?

Answer: Yes.

Question: And who are you?

Answer:

About The Author

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com

abbottr@managersguide.com


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEjeSZ9b1T_KnT0np6r6gIZ5wjVqwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=https://soonerorlighter.bangordailynews.com/2014/09/02/living/easing-back-on-the-weight-loss-road/img src=//t2.gstatic.com/images?q=tbn:ANd9GcRLcyFBwPZUz9OHaZXVv29A1u4hjbLEBQ2dIOp6B6UQ_jKjI-SgKuzqc0jzR0RU5ovhBRRVy6-9 alt= border=1 width=80 height=80 /br /font size=-2Bangor Daily News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEjeSZ9b1T_KnT0np6r6gIZ5wjVqwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=https://soonerorlighter.bangordailynews.com/2014/09/02/living/easing-back-on-the-weight-loss-road/bEasing Back onto the bWeight Loss/b Road/b/abr /font size=-1bfont color=#6f6f6fBangor Daily News/font/b/fontbr /font size=-1Serious but avoidable automobile accidents happen when a driver goes off the road a little and overcorrects. The brake-slamming and swift jerk to get back onto the road, combined with the different surfaces of the shoulder and the pavement causes manynbsp;.../fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dxgJ3FXwXcla_1Mamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHCr8wl-u_THJhasPaVZALF3R9ghwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=http://www.techtimes.com/articles/14656/20140902/low-carb-diets-are-better-for-weight-loss-than-low-fat-diets.htmbLow-carb diets are better for bweight loss/b than low-fat diets/b/abr /font size=-1bfont color=#6f6f6fTech Times/font/b/fontbr /font size=-1A fatty diet can help you lose weight— just make sure you avoid the carbs. According to a new study, those who follow low-carb diets and eat more fat lose more body fat than those who follow a low-fat diet. Low-carb diets were also linked to a b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dffdrn86BPwXnbMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF1eStRCpjzyCpAiw5av7TQF8ZcwAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778599997170amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=http://cityhallblog.dallasnews.com/2014/09/two-weeks-into-weight-loss-challenge-dwaine-caraway-drops-12-pounds.html/img src=//t1.gstatic.com/images?q=tbn:ANd9GcQTV4kVweYo5cfr688-V355cKDreS1rDt0utA161biMYu1D1uqKdLkfXZF-l9HL8Z2vmLjUx1Ud alt= border=1 width=80 height=80 /br /font size=-2Dallas Morning News (blog)/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNF1eStRCpjzyCpAiw5av7TQF8ZcwAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778599997170amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=http://cityhallblog.dallasnews.com/2014/09/two-weeks-into-weight-loss-challenge-dwaine-caraway-drops-12-pounds.html/bTwo weeks into bweight-loss/b challenge, Dwaine Caraway drops 12 pounds/b/abr /font size=-1bfont color=#6f6f6fDallas Morning News (blog)/font/b/fontbr /font size=-1Two weeks into a self-imposed bweight-loss/b challenge, Dallas City Council member Dwaine Caraway has slimmed down 12 pounds. Caraway, who initially weighed in at 300 pounds, said that he recently realized that he needed to get serious about his health./fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dFYIQip4fZ638OMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFSJroILBmXxkvP608u2U7nXqg72Aamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=http://news.health.com/2014/09/02/low-carb-beats-low-fat-for-weight-loss-heart-health-study/img src=//t2.gstatic.com/images?q=tbn:ANd9GcTY6MW0fqPc2VZjQF4lhFGhx5MNzkoQh6XNUNWkZUJhiVlWzh-l2UB7N-KdWrftUBfK2M2walon alt= border=1 width=80 height=80 /br /font size=-2Health.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFSJroILBmXxkvP608u2U7nXqg72Aamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=4pkGVMhl1PKBB-a8gegOamp;url=http://news.health.com/2014/09/02/low-carb-beats-low-fat-for-weight-loss-heart-health-study/bLow-Carb Diet May Beat Low-Fat for bWeight Loss/b and Heart Health/b/abr /font size=-1bfont color=#6f6f6fHealth.com/font/b/fontbr /font size=-1That could have been due to the bigger bweight loss/b, Hu said, or to the greater amounts of “good” unsaturated fat in their diets. But he also noted that the study ran for just one year, and it#39;s not clear how people on either diet would fare in the long b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dpUlbG4B8W7QlGMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

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