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Business Writing Tip: Question & Answer Format


Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.

But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:

Question: What's the Q & A format?

Answer: It's a series of questions and answers, used to communicate important information to readers.

Question: Where can a Q & A be used?

Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people.

Question: Why or when would you use this format?

Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.

Question: But don't you need at least two people for this kind of format?

Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers.

Question: Can you give a real-life example?

Answer: Sure. I wrote one to promote my book, A Manager's Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at: http://www.managersguide.com/unique.htm .

Question: Is there anything special about writing a Q & A?

Answer: I think a Q & A can take many forms, but generally I'd recommend that you use a conversational tone if possible. By doing that, you'll embrace the conventional sense of a Q & A, which is a discussion between two people.

Question: Did you write this Q & A by yourself?

Answer: Yes.

Question: And who are you?

Answer:

About The Author

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com

abbottr@managersguide.com


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFcr8UCb0pE-_EkDuuKt1S-zRVB5wamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778476980582amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.kmbz.com/Rosie-Al-and-Other-Extreme-Celebrity-Weight-Loss-S/18844728bRosie, Al, and Other Extreme Celebrity bWeight Loss/b Stories/b/abr /font size=-1bfont color=#6f6f6fKMBZ/font/b/fontbr /font size=-1quot;Almost 50 lbs off -- I can see it now,quot; the 52-year-old The View alum wrote. O#39;Donnell reportedly underwent bweight-loss/b surgery in July 2013, one year after a heart attack. Before the procedure, O#39;Donnell reportedly weighed 220 pounds. But O#39;Donnell b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=doRM_M1Hf_C0zUMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGmiqs_-BCrL6mDuTYxf6M7ovZAgwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.examiner.com/article/dr-ian-smith-reveals-weight-loss-and-diet-tips-super-shredimg src=//t3.gstatic.com/images?q=tbn:ANd9GcT_kKSgqAK48u6itbeHcUsvAFZgyWF8b-sk1ll-rAtbTrokrM7wgHSGyHzorJdvwsoLiFwrnzs alt= border=1 width=80 height=80 /br /font size=-2Examiner.com/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGmiqs_-BCrL6mDuTYxf6M7ovZAgwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.examiner.com/article/dr-ian-smith-reveals-weight-loss-and-diet-tips-super-shredbDr. Ian Smith#39;s #39;Super Shred#39; diet guarantees 20-pound bweight loss/b in 4 weeks/b/abr /font size=-1bfont color=#6f6f6fExaminer.com/font/b/fontbr /font size=-1In an exclusive interview Thursday, Dr. Smith explained why calorie disruption delivers rapid bweight loss/b, and how his new book, Super Shred: The Big Results Diet, can help you lose 20 pounds in four weeks. quot;When your body gets the same amount ofnbsp;.../fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dEnjbuCgR2zI6YMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHxKtCvKG_ziiK4_svImEt5-GqSZQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.cbsnews.com/news/weight-loss-surgery-alters-sense-of-taste-and-smell-study-finds/img src=//t3.gstatic.com/images?q=tbn:ANd9GcTen3ry9dJGcZfiT_ZwvoAbhm-VMMfruAtatcNKq63cZpZg-gxzlbo1N5sl3IyRdDscQnt0ji-O alt= border=1 width=80 height=80 /br /font size=-2CBS News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGtzIH7XNnL11vU_jXTPb5cqkqoFQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.webmd.com/diet/weight-loss-surgery/news/20140418/appetite-taste-changes-reported-after-weight-loss-surgerybTaste Changes Reported After bWeight-Loss/b Surgery/b/abr /font size=-1bfont color=#6f6f6fWebMD/font/b/fontbr /font size=-1FRIDAY, April 18, 2014 (HealthDay News) -- After bweight-loss/b surgery, many patients report changes in appetite, taste and smell, a new study says. One positive aspect of these changes is that they may lead patients to lose even more weight, the b.../b/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHxKtCvKG_ziiK4_svImEt5-GqSZQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.cbsnews.com/news/weight-loss-surgery-alters-sense-of-taste-and-smell-study-finds/bWeight-loss/b surgery alters sense of taste and smell, study finds/afont size=-1 color=#6f6f6fnobrCBS News/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNFpy-EVaKBd4dUHm11lpt0gHcE9fQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://americanlivewire.com/2014-04-18-weight-loss-surgery-causes-changes/bWeight Loss/b Surgery Causes Changes In Taste And Appetite/afont size=-1 color=#6f6f6fnobrAmerican Live Wire/nobr/font/fontbr /font size=-1a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEgYpm2GoroO6vhIkuOlMeQxmzTvgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://yottafire.com/2014/04/taste-buds-take-a-toll-after-weight-loss-surgery/Taste Buds Take a Toll after bWeight Loss/b Surgery/afont size=-1 color=#6f6f6fnobrYottaFire/nobr/font/fontbr /font size=-1 class=pa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHJJ97pAkHz14V6zA4ZapBI8w_Ccwamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.statecolumn.com/2014/04/weight-loss-surgery-changes-the-way-people-taste-and-smell-food/nobrState Column/nobr/anbsp;-a href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNEHvpZPETvz_l8OPNir07wtSWCRlQamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=43982379651488amp;ei=uzlUU7jpOIPRgAeg8wEamp;url=http://www.kdramastars.com/articles/19971/20140418/weight-loss-surgery-before-and-after.htmnobrKDramaStars/nobr/a/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d0gAdVyWYvPVWuM16l9ycU64fWOLMamp;authuser=0amp;ned=usnobrball 36 news articlesnbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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