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Business Writing Tip: Question & Answer Format


Traditionally, business writing uses the "one thing after another" format, which usually means a plain recitation of the facts, circumstances, or whatever else needs to be said.

But, we have a number of other options, and some of them may provide more responses or better responses. Consider the Q & A format, for example:

Question: What's the Q & A format?

Answer: It's a series of questions and answers, used to communicate important information to readers.

Question: Where can a Q & A be used?

Answer: It can be used in advertising, employee communication, or any other business situation where you want to provide written information to other people.

Question: Why or when would you use this format?

Answer: When I have a lot of information and want to keep up the interest of readers, for example. The Q & A format breaks up the information into smaller, more digestable chunks, and makes the content seem less formidable to readers.

Question: But don't you need at least two people for this kind of format?

Answer: In the news media, Q & A means one person asks questions and another person answers. But, in a business writing context, Q & A also can mean the same person asks and answers.

Question: Can you give a real-life example?

Answer: Sure. I wrote one to promote my book, A Manager's Guide to Newsletters: Communicating for Results. In that case, the Q & A provided an insight into my motivations for writing the book, and its evolution from a descriptive to a strategic approach. The material might have been handled conventionally, but the Q & A gave it a ring of detachment with inherently more interest, I think. You can evaluate it for yourself, at: http://www.managersguide.com/unique.htm .

Question: Is there anything special about writing a Q & A?

Answer: I think a Q & A can take many forms, but generally I'd recommend that you use a conversational tone if possible. By doing that, you'll embrace the conventional sense of a Q & A, which is a discussion between two people.

Question: Did you write this Q & A by yourself?

Answer: Yes.

Question: And who are you?

Answer:

About The Author

Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. You can get more information here: http://www.CommunicationNewsletter.com

abbottr@managersguide.com


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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNE_Q34SsaKMaZ-b7HQL5wtAacI9BAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778482671676amp;ei=p6VYU_CTCYvBggfzeQamp;url=http://www.weather.com/health/caty-pasternaks-incredible-115-pound-weight-loss-photos-20140423bCaty Pasternak#39;s Incredible 115-Pound bWeight Loss/b/b/abr /font size=-1bfont color=#6f6f6fThe Weather Channel/font/b/fontbr /font size=-1If you#39;re looking to shape up for summer and learn to love your warm-weather clothes, here#39;s some inspiration. At 16, Caty Pasternak, now 22, weighed 230 pounds. She ate what she wanted and didn#39;t exercise without giving her body — or her health — anbsp;.../fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dD6kjjZ63Mk6AXMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

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table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHrtXHCy9oP09_gnOzAZ1g2rIqGBAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778482531256amp;ei=p6VYU_CTCYvBggfzeQamp;url=http://www.omaha.com/article/20140423/LIVEWELL25/140429593/1161img src=//t1.gstatic.com/images?q=tbn:ANd9GcSbZLySbfQcik7izg32HwCL9gm3v2M0KXJCE4XT2lBUe5A8KnwOpd7_2PTxr2q7KduWE8bQdRZn alt= border=1 width=80 height=80 /br /font size=-2Omaha World-Herald/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNHrtXHCy9oP09_gnOzAZ1g2rIqGBAamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;cid=52778482531256amp;ei=p6VYU_CTCYvBggfzeQamp;url=http://www.omaha.com/article/20140423/LIVEWELL25/140429593/1161bSprouted grains can aid in bweight loss/b/b/abr /font size=-1bfont color=#6f6f6fOmaha World-Herald/font/b/fontbr /font size=-1New ingredients and ideas help keep eating healthy from getting repetitive and boring! When I read that the Whole Grain Council chose sprouted whole grains as their Grain of the Month for April, I decided to do a little research of my own on this hot b.../b/fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=d7gkSU2c-DciWLMamp;authuser=0amp;ned=usnobrband morenbsp;raquo;/b/nobr/a/font/div/font/td/tr/table

table border=0 cellpadding=2 cellspacing=7 style=vertical-align:top;trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serif/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbr /div style=padding-top:0.8em;img alt= height=1 width=1 //divdiv class=lha href=http://news.google.com/news/url?sa=tamp;fd=Ramp;ct2=usamp;usg=AFQjCNGn83t6vZ81p8F4pLPAk4Q0NZrtUgamp;clid=c3a7d30bb8a4878e06b80cf16b898331amp;ei=p6VYU_CTCYvBggfzeQamp;url=http://ringtv.craveonline.com/news/334775-miguel-cotto-weight-loss-no-issue-vs-sergio-martinezbLem#39;s latest: Miguel Cotto has no bweight-loss/b issues vs. Sergio Martinez/b/abr /font size=-1bfont color=#6f6f6fCrave Online/font/b/fontbr /font size=-1LAS VEGAS — Three-division titlewinner Miguel Cotto believes that not having to focus on bweight-loss/b will serve as an advantage heading into his middleweight debut versus RING and WBC champion Sergio Martinez on June 7 at New York#39;s Madisonnbsp;.../fontbr /font size=-1 class=p/fontbr /font class=p size=-1a class=p href=http://news.google.com/news/more?ncl=dj_LhV9qAoYoVLMamp;authuser=0amp;ned=usnobrb/b/nobr/a/font/div/font/td/tr/table

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